The Opportunity

Market Demand

Why is there so much demand for what we offer?

Clothing has always been big business in the UK. In 2019 alone, Britons spent a staggering £61.2billion on clothes, up from £44billion in 2009, and global apparel consumption was predicted to rise by a further 63% by 2030.

But in 2020, things began to change – in more ways than one!

12 million people in the UK purchased a pre-loved item that year, a huge surge driven largely by changing habits during lockdown. However, this was a trend that was already growing as more and more customers realise the economic and environmental costs of “fast fashion”.

The rising costs of living across the globe are pushing people to avoid spending on clothes they don’t need and instead look for ways to extend the lifetime of their most beloved items. On top of this, more people than ever are purchasing high-quality second-hand items from charity shops, as well enjoying “swap parties” where they can exchange old items with friends.

The pandemic also taught us that this is a business which is always in demand, no matter how the rest of the economy is doing. When things are going well, people spend more on clothes and want them to fit just right – but when times are tough, they rely more on repairing and recycling to make their clothes last longer.

Now that more and more people are realising the joys of purchasing pre-loved items, and how much easier it is for them to alter and repairing clothing using companies like The Zip Yard, there’s no going back. Demand for our services is booming.

Sustainable Fashion

With climate change constantly in the news, the environmental impact of our every day choices has never been as top of mind as it is today. We are more aware than ever of how our old habits have to change if we are to make a real difference – and the clothing industry is no exception.

A shocking £140m of clothing is sent to landfill every year in the UK, and it is estimated that around 4 in 5 people own clothes they’ve never worn because they don’t fit, or throw away clothes that could easily be mended.

But British consumers are leading the way globally in changing their perspectives and priorities about clothes. More and more, people are coming round to the idea that you don’t need to, and shouldn’t, throw things out if there is any chance they can be fixed and restored to glory.

In 2020, a survey by the Royal Society for Arts, Manufacturers and Commerce showed that 28% of people were recycling or reusing more clothes than before, and 35% of female respondents said they intended to buy fewer brand new clothes in the future. “Fast Fashion” is on its way out, and the future belongs to companies like The Zip Yard who can tap into this growing trend.

Make do and mend is back! And not just because it’s the right thing to do – it makes great business sense too.